"But the sausage is good"

Some time ago there was a TV ad where a guy (it was an Indian guy, clearly a backpack tourist in my cold country) was camping, sitting in front of his tent, in the rain and wind, trying desparately to make a fire. Under miserable conditions, he was cold, wearing his sleeping bag over his shoulders, certainly hungry, and the wind blow his tent away! Then he gave out a big smile saying "But the sausage is good!".

Every time a see a ashtanga blogger saying how "the practice was good" I think about this guy.